Terms of Service

1. Introduction

These Terms of Service govern your use of CarDealerSEOServices.co.uk, which operates under the brand name Car Dealer SEO Tools. In these terms, “we”, “us” and “our” refer to the operator of this website, and “you” refers to anyone visiting or using it.

The website is a free online tool website. It provides calculators and supporting explanations that help car dealers, automotive businesses and marketers work through SEO-related numbers. Everything on it is available without payment, without an account and without a subscription.

2. Acceptance of Terms

By accessing this website or using any of its tools, you confirm that you accept these terms and agree to follow them. If you do not agree with any part of them, please stop using the website.

You also confirm that you are old enough to enter into an agreement of this kind and, where you are using the site for a business, that you are authorised to accept these terms on that business’s behalf.

These terms should be read alongside our Privacy Policy, Disclaimer and Cookie Policy. Together they form the basis on which the website is made available to you.

3. Use of the Website

You may use this website freely for lawful purposes, whether that is personal research, planning for your own dealership or professional work for a client. No permission is needed to run a calculation or read a page.

The website is provided as it stands. We are not obliged to keep any particular tool, page or feature available, and we may add, alter or remove content without notice. Access is granted on a non-exclusive, revocable basis, and we may withdraw it from anyone who misuses the site.

You are responsible for your own internet connection, device and browser. Some features rely on JavaScript being enabled, and the calculators will not run without it.

4. Use of Our Tools

Our tools, including the Car Dealer SEO ROI Calculator, are provided free of charge for informational and planning purposes.

The calculators work by taking assumptions you supply and applying arithmetic to them. Every result depends entirely on the figures you enter. Enter optimistic assumptions and you will get an optimistic result, which reflects your input rather than any judgement on our part about your dealership.

You are responsible for the accuracy and suitability of the figures you use, and for any decision you take after seeing a result. We recommend using your own data, from sources such as Google Search Console, your website analytics and your dealer management system, rather than relying on the default values shown.

You may use results from our tools in your own internal planning documents, presentations and client reports. If you publish a figure produced by our tools, please make clear that it is an estimate.

5. Calculator Results

This section is the most important part of these terms, so it is worth reading carefully.

The calculator provides estimates based on user-provided assumptions. It does not measure your actual performance, it cannot see your website, your competitors, your inventory or your market, and it has no way of knowing whether the ranking position you selected is achievable.

Results can vary substantially in real-world situations. Two dealerships entering identical figures may see very different outcomes, because search demand shifts seasonally, competitors invest and withdraw, search engines change how results are displayed, and enquiry quality and sales processes differ enormously from one business to another. A small change to a single assumption can move the final profit figure by a wide margin.

6. Accuracy of Information

We take reasonable care over the content on this website, including the explanations of how each calculation works and the formulas printed alongside the tools. Even so, we do not warrant that everything is complete, current or free from error.

Guidance about search engines dates quickly. Typical click-through rates, the layout of search results and general SEO practice all change over time, and content that was accurate when written may no longer reflect the present position. Content is provided as at the date it was published or last revised.

If you spot something that looks wrong, we would genuinely like to know. Reports of incorrect calculations are prioritised, and you can send one through our contact page.

7. No Guaranteed SEO Results

Nothing on this website is a promise about search performance, and nobody honestly in a position to make such a promise would do so.

Search engines operate their own ranking systems, apply their own criteria and change both without notice or explanation. No website, tool or specialist controls where a page ranks. Any figure you obtain here describes what would follow arithmetically if your assumptions turned out to be correct, and nothing more.

We therefore make no guarantee, representation or warranty that using our tools, or acting on anything you read here, will improve your rankings, increase your traffic, generate enquiries, sell vehicles or produce revenue or profit of any amount.

8. No Professional or Financial Advice

The website provides general information and calculation tools. It does not provide professional, financial, investment, accounting, tax, legal or business advice, and no content here should be treated as advice tailored to your circumstances.

Estimated profit figures produced by the calculator are arithmetic outputs, not financial projections prepared by a qualified adviser. They should not be used as the basis of a budget submission, a loan application, a business valuation, a funding proposal or any similar document without independent professional review.

Before committing money, staff time or contractual obligations off the back of any figure from this site, please take advice from a suitably qualified professional who understands your business.

9. Intellectual Property

Unless stated otherwise, the content of this website, including its text, page design, layout, graphics, calculator interfaces and underlying code, belongs to us or is used with permission. It is protected by copyright and other intellectual property rights.

You may view pages, print them for your own reference, and quote short extracts with clear attribution and a link back to the source page. You may also use calculator results in your own work as described in section 4.

Without our written permission, you may not republish substantial portions of our content, copy or adapt our calculator code for use on another website, present our tools as your own, or systematically extract material from this site to build a competing service.

Product names, brand names and trade marks belonging to third parties remain the property of their respective owners. Mentioning them here does not imply any endorsement, affiliation or partnership in either direction.

10. Acceptable Use

We ask that you use the website considerately, in a way that does not degrade it for anyone else. In practice this means:

• Using the tools for lawful purposes, whether personal, business or client work
• Accessing the site at a normal human pace rather than through automated bulk requests
• Describing results as estimates when you share them with others
• Reporting problems rather than exploiting them
• Keeping messages sent to us reasonable and free from abusive content

11. Prohibited Activities

You agree not to:

• Use the website for any unlawful, fraudulent or deceptive purpose
• Attempt to gain unauthorised access to any part of the site, its server or any connected system
• Introduce malware, viruses or any other harmful code
• Interfere with the operation of the site, or place an unreasonable load on it through scraping, automated querying or denial of service activity
• Copy, mirror, reverse engineer or repackage our tools for use elsewhere
• Remove or obscure copyright notices, disclaimers or attribution
• Present results from our tools as guaranteed outcomes, or as an assurance given by us
• Use the website in any way that suggests we endorse, are affiliated with, or provide services to your business
• Send us abusive, threatening or deliberately misleading messages

We may restrict or block access where we reasonably believe these terms have been breached, and serious misuse may be reported to the relevant authorities.

12. Third-Party Links

This website may link to external resources, for example a search engine’s own documentation or a regulator’s website. Those links are offered for reference only.

We do not control external websites, we do not review their content on an ongoing basis, and a link does not amount to an endorsement of the site, its owner, its products or its opinions. Once you leave this website you are subject to the other site’s terms and privacy policy, and we accept no responsibility for anything you encounter there.

13. Website Availability

We would like the website to be available whenever you need it, but we cannot promise uninterrupted access. Hosting issues, maintenance, updates, connectivity problems and other matters beyond our control can all take the site offline temporarily.

The website is provided on an “as is” and “as available” basis, without any warranty that it will be uninterrupted, timely, secure or error free. We may suspend, withdraw or restrict all or part of the site at any time, and we are under no obligation to give notice before doing so.

Since the tools are free and require no account, an outage means only that a calculation has to wait. Please do not build a time-critical process around continuous availability of this website.

14. Limitation of Liability

The website and its tools are supplied free of charge, and the limitations below reflect that.

To the fullest extent permitted by law, we exclude all conditions, warranties and representations that might otherwise be implied in relation to this website and its content. We accept no liability for any loss or damage arising from your use of, or inability to use, this website, or from reliance on any figure, estimate or statement found on it. This includes, without limitation, lost profits, lost revenue, lost sales, lost business opportunity, wasted marketing spend, loss of data and any indirect or consequential loss.

In particular, we are not liable for decisions you make on the basis of calculator output, including budget decisions, hiring decisions, supplier decisions or commitments made to third parties.

15. Changes to the Website

This is a website under active development. We may add tools, retire tools, change how a calculator works, adjust default values, rewrite explanations or redesign pages entirely, at any time and without prior notice.

Where a change alters how a calculation is performed, we will aim to reflect it in the explanation shown alongside the tool, so that the visible working always matches the arithmetic actually being applied. If you have saved a result, note that recalculating it later may produce a different figure after a change of this kind.

16. Changes to These Terms

We may revise these terms from time to time, for example when a new tool is added, when the way the site operates changes, or when the wording here could be clearer.

The current version is always the one published on this page, and the “Last updated” date at the top shows when it was last revised. Changes take effect once published, and continuing to use the website afterwards means you accept the revised terms. We recommend checking this page occasionally, particularly before relying on our tools for anything significant.

17. Governing Law

These terms, and any dispute or claim arising out of or in connection with them or your use of this website, are governed by the laws of England and Wales.

The courts of England and Wales have jurisdiction over any such dispute. If you access the website from outside the United Kingdom, you do so on your own initiative and are responsible for complying with any local laws that apply to you.

If any provision of these terms is found to be invalid or unenforceable, that provision will be treated as removed and the remaining provisions will continue to apply.

18. Contact Us

If you have a question about these terms, believe something on the website breaches them, or would like permission to reuse content beyond what section 9 allows, please get in touch. Email is our only contact channel.

Related pages: Privacy Policy, Disclaimer and Cookie Policy.